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Posted by m beduya on March 13, 2011 · Leave a Comment
Fast changes in Google search and Facebook social graph technologies dictate continuous learning of new skills and techniques for SYNTHESiST. On top of these internal changes, I have put in place changes to refine its focus, content, experience and reach to better serve her community – a relentless challenge indeed. I am sharing on a [...]
Filed under Information and Communication, News and Stories · Tagged with appreciative theory, brand development, DUI-Learning, Facebook, Google, Google Search, learning-by-doing, product innovation, scan-adapt-diffuse, Snap-shots, Social Graph, SYNTHESiST
Posted by m beduya on November 29, 2010 · 1 Comment
I was pleasantly surprised to see my good facebook friends, Atty. Luie Guia and Denis Du, on the front page, onscreen of my online New York Times in the box, Latest in My Network. It turns out that they have used the links button on New York Times online to recommend articles on Facebook. As [...]
Posted by m beduya on June 10, 2010 · 2 Comments
As shown again by the IPhone 4, Apple’s growth strategy is just planned product obsolescence with a twist. In the olden days of three-to-five year product development cycles, planned product obsolescence, and therefore consumer upgrades, was driven by annual style changes. In the much shorter product cycles of recent years, Apple is the champion of [...]
Filed under Convergence of Technologies - Technology x Business Model · Tagged with Apple, brand development, emerging markets, increasing returns, innovative entrepreneurship, iPad, James Utterback, product development, product innovation, product obsolescence, Steve Jobs, total factor productivity
Posted by m beduya on May 23, 2010 · 1 Comment
Fifteen months from its first post, SYNTHESiST completed the first phase of its migration to the Magazine theme. The migration supports many purposes. The foremost is to create a rich conversation within a community of like-minded people on the domain of innovation systems and change management for emerging markets. SYNTHESiST becomes a content management system [...]
Filed under Brand and Product Development, News and Stories · Tagged with brand development, change leaders, change management, content management system, emerging markets, innovation systems, magazine theme, product development, search engine optimization, SEO, SYNTHESiST
Posted by m beduya on May 14, 2010 · Leave a Comment
To become more engaging, SYNTHESiST will have a makeover into a blog and website/CMS combo using StudioPress’ Magazine theme. (Note: Please be patient if our migration will create some access inconvenience in the next few days.) The Magazine theme is beautiful. It is also powerful. It has two navigation lines. One navigation line is for [...]
Posted by m beduya on March 30, 2010 · Leave a Comment
Change management, at its most efficient, in an emerging market. The order of execution: Communications objective. Develop concept – change to green from fuchsia. Prototype and test. Plan, schedule and budget. Mobilize resources. Execute on a thousand toilets. Check quality. Turn-over. Can’t do quicker or better for this coming automated elections. Need I say more!
Posted by m beduya on March 27, 2010 · Leave a Comment
Alexa rank is 494,714. SYNTHESiST is #2 on Page 1 in Google Search. Today, for the first time, SYNTHESiST broke above the 500,000 rank on Alexa from 8,600,000 when I enlisted ninety days ago. Google PageRank stays at 3/10 after thirteen months, 192 substantial posts and 6 pages on the Internet. Content still King. Blog [...]
Posted by m beduya on March 19, 2010 · Leave a Comment
The best marketing response for Amazon against Apple iPad Amazon has done today exactly as I said in my January 29 post, Apple iPad Intrudes on Amazon Kindle e-Reader Space, one day after Apple launched its iPAd the best marketing response to Apple. Today, at 4:08 pm Manila time, I received an email for the [...]
Posted by m beduya on February 16, 2010 · Leave a Comment
To enhance shareability and improve searchability As you can see, I just installed a Google Buzz This button at the top of each SYNTHESiST post. The button installs such “-abilities” on the blog that is so necessary to compete robustly for attention in the blogosphere. Again, I thank my internet marketing guru and friend, Raque [...]
Filed under Brand and Product Development, Changes in Science, Technology and Engineering from Research, Development, Invention and Optimization, Information and Communication, Innovation and Entrepreneurship, Mashups - Technology-enabled, News and Stories · Tagged with brand development, Facebook, Google Buzz, innovation, product development, product innovation, Social Graph, Twitter
Posted by m beduya on January 25, 2010 · Leave a Comment
Tourism Secretary Ace Durano makes the country a birdwatching destination As part of a diversification strategy, creativity goes a long way to promote growth for the Philippines in a way that is hard for other countries to compete. Imagine birdwatching! For eco-tourism and just recently to support his diversification strategy, Sec Ace Durano also promoted [...]
Filed under Books and Journals, Brand and Product Development, Changes in Environment and Need for Sustainability, Changes in Institutions, Policy and Regulation from Need, Transparency and Empowerment, Energy Water and Environment, Innovation and Entrepreneurship · Tagged with brand development, commercialization, emerging markets, innovative entrepreneurship, Philippines, product development
Posted by m beduya on January 23, 2010 · Leave a Comment
A Keyword cloud to tell the true story behind SYNTHESiST searches I have installed the Keyword cloud plugin designed by RomeLoft on the Sidebar at right. The plugin will accumulate and print in real time the specific keywords used by visitors from search engines in finding a post in SYNTHESiST. In effect it is a [...]
Filed under Brand and Product Development, Changes in Science, Technology and Engineering from Research, Development, Invention and Optimization, Information and Communication, Learning and Teaching, News and Stories · Tagged with brand development, change management, intensive learning, product development, product innovation
Posted by m beduya on January 22, 2010 · Leave a Comment
McCormick innovates in marketing traditional spices In the consumer space, massive Mc Cormick who truthfully prides itself as the “global leader in the manufacture, marketing and distribution of spices, seasonings and flavors to the entire food industry” has always been very creative in marketing what are essentially commodities. McCormick passes the true test of market [...]
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