Birdwatching – Innovative Eco Tourism Product for the Philippines 164.0
Tourism Secretary Ace Durano makes the country a birdwatching destination As part of a diversification strategy, creativity goes a long way to promote growth for the Philippines in a way that is hard for other countries to compete. Imagine birdwatching! For eco-tourism and just recently to support his diversification strategy, Sec Ace Durano also promoted [...]
Spices as Antioxidants and Salt Replacers 162.0
McCormick innovates in marketing traditional spices In the consumer space, massive Mc Cormick who truthfully prides itself as the “global leader in the manufacture, marketing and distribution of spices, seasonings and flavors to the entire food industry” has always been very creative in marketing what are essentially commodities. McCormick passes the true test of market [...]
Living for Innovation and for Continuous Learning – 1 of 2
In the Philippines, hardly any basic research is being done that gets to commercialization. Much research is adaptive in nature followed by product development in response to realities in the market. My professional life was mainly in the area of technology scanning, adapting and diffusing in the private sector.
Commercialization Story of Colgate Night & Total – 2 of 2
I may become a two-Colgate Man: the Total in the daytime and the Night for my last brush of the day! In the past three nights that I have used it, I am convinced the product Night works and serves a real need. Night expands Colgate’s space in the oral care market from just teeth [...]
Commercialization is Bringing Innovation to Market the Right Way – 1 of 2
I have long wanted to blog about Sergio Zyman’s “Renovate Before You Innovate.” Having grown up professionally in Innovation space, I do recommend the book as great reading for Innovation and Marketing professionals alike,. Zyman is credible in writing this cautionary book. He was marketing manager of that failure, New Coke, and is a true-blue [...]
Tweak on the 90-Day Milestone 65.0
SYNTHESiST passed 90 days on the Internet on April 26 with 63 posts. Over the past three months, I have fine-tuned the blog’s content and form to reflect reader feedback, new learnings as I explored the global innovation space, and my own desired changes in future direction. Today, I make another tweak mainly on content [...]
Christensen and Disruptive Innovation – 2 of 2
Another insight to brew into the mix comes from marketing view of the product-life cycle. In this view, the first half is also a fight about product attributes. The classic example is Betamax vs. VHS. The second half is about consumer needs like convenience, price, brand, status and experience. (Start of Part 2 of 2) [...]
Introducing Innovator Money 23.0
The expectation of currency debasement strangles innovation. It takes time to take invention to successful commercialization. Expected devaluation adds to risk and the required return. It also makes people see currency speculation – by keeping their money in foreign currency – as a good alternative to innovation. Most people lost confidence in the peso because [...]
Industry Clusters and Inspiring Efforts to Grow TFP in the Philippines 14.0
Against all odds, there are inspiring efforts to raise Total Factor Productivity via industry clustering in the Philippines. Former DOST Secretary CL Follosco has been the tireless initiator and prime mover of such community organizing efforts. The book reports on the successes and lessons. It is published by the Export Development Council (EDC) with USAID [...]
