Oprah and the Black Eyed Peas with A Viral Marketing Lesson 110.0

Hearing Black Eyed Peas’ “I gotta feeling” blaring in the background at the 2009 US Open tennis tournament turned on a light bulb in my head. It taught me two things: firstly, a technique (I will call PAIRS) for designing the architecture of a viral product and, secondly, that viral product architecture can be constructed [...]